CEO & FOUNDER

Eliza Greene

GRNSTR by Eliza Greene is the ultimate global beach wear brand specialising in creating premium swimwear, wetsuits and luxurious beach towels.

Proudly Australian owned, GRNSTR’s exclusive designs and enduring quality will have you radiating confidence throughout countless summers.

GRNSTR is a celebration of women’s strength, tenacity and individuality with the variety of sizes being customised for a flawless fit, because confidence comes in all shapes and sizes.

The name, GRNSTR, derives from the words the Greene Sister(s) without the vowels. The Greene Sisters (Mikaela and Eliza Greene) are the faces for female professional surfing sisters and are known for successfully competing on the World Surf League Tour. The Greene Sisters, were one of Australia’s most loved contestants on Channel 7’s International hit renovation show, House Rules in 2019, making them a house-hold name.

GRNSTR founder Eliza Greene, known for her advocacy of body positivity and inclusivity, has worked hard to create a brand that aligns with her values and unique aesthetic. Eliza created GRNSTR at the young age of 22 - after being in the surfing and swimwear industry for 12 years - with the goal to inspire millions of young women across the world to fearlessly embrace their uniqueness and to provide an organic platform educating her female and male audience that all bodies are “beach bodies”.

GRNSTR will continue to strive towards showcasing the beautiful differences among women and that there is place for every body type within this industry.

Eliza has an exclusive and meticulous design and approval process before each GRNSTR piece is released to ensure the highest level of customer satisfaction. GRNSTR pieces are grouped in Collections that are specific to certain styles, prints, collaborations and times of the year.

Follow @GRNSTR on social media and subscribe to our newsletter to stay up to date with our latest announcements and don’t forget to tag us #GRNSTRGANG in your photos to be featured.

Confidence looks good on you!

Our Story

Why I Created GRNSTR

I have been in the surfing industry for fifteen years, and have competed since I was nine years old. I won six WA state titles in each division and competed successfully on the Women’s World Qualifying Series Surfing Tour. I come alive when I’m in the water; the ocean is where I feel at home.

What Does GRNSTR Mean?

GRNSTR stands for Greene Sister. My sister Mikaela and I are known as The Greene Sisters (you can read about our many adventures from our ABOUT page).

The relationship that I have with my sister is second to none; she is my best friend ....